Veronica is a Digital Innovation Manager at Taco Bell where she is currently a key lead in the design, development, and implementation of the brand’s ecommerce platform re-launch, including ta.co, and mobile ordering apps.

Veronica has nearly 20 years of experience in restaurant technology. She’s played various roles throughout the organization within IT, Operations and Ecommerce. She has worked on several programs from concept to implementation, such as Taco Bell's one system POS solution and digital gift card program. Veronica has also been at the forefront of the brand’s digital dine-in effort, having led a concept test in a “sandbox” restaurant near the company’s headquarters in Irvine, Ca., that included kiosks, a digital menu board and customer-facing queue board. These programs have helped lay the foundation for other projects currently being implemented in Taco Bell across the country.

Veronica is passionate about creating experiences in and out of the restaurant, and uses her extensive technology background to develop creative solutions that help reduce pain points for customers and restaurant operators, increase productivity, and modernize the brand.