Jason Scoggins is the Sr. Director of Customer Strategy for TGI Fridays where he oversees all aspects of CRM including the Fridays Rewards program. Prior to joining Fridays, Jason’s 20+ year career has focused on building brand and driving customer engagement through digital marketing efforts for both legacy brands such as JCPenney and Southwest Airlines as well as startup ecommerce companies and everything in between. Jason holds a BA in Advertising from the University of Oklahoma and an MBA from SMU’s Cox School of Business.