Produced in Partnership with Paytronix

When the Paytronix Data Insights team looked to help a client make its loyalty promotion stronger it turned to Artificial Intelligence. Fed by a deep well of customer data, the AI came back with a surprisingly simple, but counterintuitive answer: show a tuna sandwich. Guests demand personalized experiences, and AI enables marketers to make better decisions so they can drive individual action. That can be as simple as putting the right image in an email, or more complicated, like using k-means clustering to find the right combination of menu items to promote to specific audiences. In this workshop we will give audiences hands-on demonstrations to help understand the true value AI can provide when coupled with consumer data. In this session, Paytronix CEO Andrew Robbins will help the audience: Understand what the various algorithms produce; Experience a live demonstration of k-means clustering; and Learn from a case study focusing on how AI helped some major brands achieve measurable improvements on their marketing programs.