Produced in Partnership with GoTab

As the global pandemic continues to push the hospitality industry to embrace technology, the future lies in a new, hybrid service model where waitstaff uses technology to enhance the guest experience. The session will provide a roadmap for hospitality operators to discover ways to enhance the guest experience through a hybrid service model that combines technology with the human touch. We believe hospitality entails two types of guest interactions: Experiential and Transactional. Experiential interactions are your food, drink, ambiance, and the fun parts of service such as smiles, presentations, recommendations. The not-so-fun parts of your service are the Transactional experiences.