Will Guidara, hospitality authority and best-selling author of Unreasonable Hospitality, was 26 years old when he took over the helm of Eleven Madison Park, transforming a struggling, two-star brasserie in New York City into the #1 restaurant in the world (on the list of the World’s 50 Best Restaurants). He will share his principles of “unreasonable hospitality,” helping each MURTEC attendee embrace their role in the service experience, including: integrating automation while retaining the human touch, turning ordinary restaurant transactions into extraordinary experiences, and team building and employee engagement that fuels a culture of cooperation and excellence.