Wing Lam is the eldest of the three founding brothers and the enigmatic character widely recognized as the face of the iconic Wahoo’s Fish Taco brand. A 30-plus-year restaurant industry veteran, he is often in the public eye participating as a panelist and speaker at global events such as the IEG Conference and guest lecturing for MBA programs at Yale, UCLA and USC. In addition to being featured on the ABC hit show “The Secret Millionaire,” Lam also starred in a national Merrill Lynch commercial and two Food Network shows, "Unwrapped" and "Beach Eats USA," he actively supports and attends many national and local community-based events.

Wing is the founder of the California Love Drop in association with KLOS radio morning team. Wing serves on the board of various non-profit organizations such as Share Our Strength, Juvenile Diabetic Research Foundation and Surfrider Foundation and is an active member of the Asian American Journalists Association. He received the Corporate Creativity, Kindness OC Award and Innovation Leadership Award from the Child Creativity Lab, as well as the IMPACT Award from the International Executive Council. Garnering countless awards for philanthropy and business achievements over the years, Wing and his brothers have been named among the 500 Most Influential by the Orange County Business Journal, with Wahoo’s Fish Taco the recipient of the Golden Foodie Award and Best OC Brand by OC Weekly. Wing graduated from San Diego State University with a B.S in science and a minor in Spanish.