Liam Farrow is a distinguished VP of Digital at Bluestone Lane, where he leads the charge in digital product innovation and customer loyalty enhancement. With over 15 years of experience in digital commerce, technology and operations, Liam's expertise lies in leveraging design, data, and analytics to rethink the hospitality industry. His strategic vision and passion for creating exceptional digital experiences have notably increased Bluestone Lane's daily transactions through digital channels to over 50% and expanded its loyalty program and digital footprint to over a million connections. A leader in digital transformation, Liam's work has not only driven significant growth but also set new standards in the use of technology to enhance customer experiences.