QSR Track

Our dedicated QSR education room will focus on enhancing the QSR Experience by tackling key areas that impact your business:

  • Speed: How to improve service time while maintaining quality.
  • Efficiency & Scalability: Streamline operations for growth.
  • Automation: Leverage technology to optimize processes and reduce labour costs.

Full-Service Track

Explore how to elevate the Full-Service Experience in a dedicated education room for dine-in settings. Learn how to refine the guest journey with insights on:

  • Loyalty: Using data to build strong, lasting guest relationships.
  • Personalization: Creating customized, memorable dining experiences.
  • New Revenue Streams: Unlocking new ways to grow your revenue beyond the table.

Damola Adamolekun, the new CEO of Red Lobster, is known for his ability to drive growth and innovation, as seen in his tenure at P.F. Chang's. He is one of Fortune's "100 Most Powerful Business Leaders," and is now steering Red Lobster's epic turnaround, bringing his background in private equity, strategic investment, and operational leadership to bear on the economic, logistical, and technological challenges faced by so many restaurant brands 

Christopher-Thomas Moore, SVP and Chief Digital Officer at Domino's, brings transformative QSR leadership to the MURTEC stage. With a truly inspiring record of driving digital excellence, "CTM" has led vibrant and resonant e-commerce strategies and groundbreaking loyalty and retail technology innovation teams. Join us for insights on leading digital transformation and leveraging technology to enhance customer loyalty from one of the most influential voices in restaurant technology. 

Our 2025 Theme

Experience Matters. In every aspect of your restaurant - from guest interactions to employee satisfaction, and everything in between - the quality of experience shapes your success. This year, as MURTEC celebrates 30 years of innovation in the restaurant technology industry, we're diving deep into how experience impacts your business, and we've tailored our program specifically for your needs.